Royal Canin is a company operating in more than 90 countries that has manufactured, sold and marketed food for cats and dogs since 1968. The starting point in Royal Canin's operations is always the well-being of the pet.
Znapio was introduced in Royal Canin's Nordic organization to help monitor store visibility in different sales channels. Sales representatives who go around the stores report on the realization of store visibility with the Znapio application in thousands of retail locations across Finland, Sweden, Norway and Denmark.
"Thanks to Znapio, we can ensure our permanent store presence or monitor the promotion campaign and the use of marketing materials in stores in Finland, Sweden, Norway and Denmark."
"We can also document issues that require development or the activities of competitors in the stores. The image bank, which are updated in real time during store visits, help us identify and share good practices and develop our operations both internally and together with our customers”, says Royal Canin's Key Account Manager Sami Partanen
Easier than an instant messaging
Znapio is used by everyone working in sales and marketing. The photos taken in the store are transparently visible to all members of the Nordic team.
The implementation of Znapio went smoothly and the new employees were able to use it quickly without training. Field staff can share store visibility images and information with a mobile app even more easily than with an instant messaging app or email. They do not have to write anything in connection with the pictures.
The application automatically marks the photos with store information, and additional information defining the campaign, product category, etc. can be added from the drop-down menus. In this way, the photos are stored systematically, and photos can be easily searched for, for example, from a certain chain, campaign and category.
