In a world where many brands and marketing campaigns are fighting for the attention of customers, Red Bull has found a solution that has given them a competitive edge. With Znapio, an innovative visual sales tool, Red Bull has taken control of sales promotion activities and store insights.
"Znapio has helped ensure that our salespeople are more up-to-date on our sales promotion activities and can follow their colleagues' progress and results," says a sales manager.
For Red Bull's sales team, Znapio has become an invaluable asset. They now have the ability to be updated in real time on promotional activities and colleagues' results. This has not only strengthened the team's collaboration, but has also promoted healthy competition and increased the motivation of the salespeople.
"Now we have a much better overview of how many stores have active campaigns, which materials are used in the campaign and results for individual stores. This allows us to set even more concrete and targeted goals and compare ourselves with previous campaigns.", says a sales representative.
Znapio has made it easy for Red Bull to get a full overview of their campaigns, from the number of active stores to the consumption of campaign materials and results for each individual store. This gives them the necessary insight to set concrete goals and, most importantly, compare the results with previous campaigns. The data helps them fine-tune their strategies for continuous improvement.
"In addition to what has been mentioned above, Znapio has contributed to us at head office being able to more easily get an overview and see the status of individual stores around Norway in order to map the need for new measures and strategies." says a Red Bull manager.
Znapio has not only strengthened the sales team, but also the head office of Red Bull. They can now easily get an overview of individual stores throughout Norway, and this has made it possible to identify the need for new measures and strategies in an efficient way.
Znapio's photo documentation feature not only enables the Red Bull team to visually track campaign progress, but also helps generate reports for management, facilitate seamless communication within the team, and assign specific tasks for in-store execution
In a world where data and insights are the keys to success, Znapio has proven to be an indispensable partner for Red Bull.
