# Znapio > Znapio is a B2B SaaS platform for retail execution, field sales documentation, store visit reporting, campaign follow-up and photo-based insights from physical retail locations. Znapio is used by field sales teams, trade marketing teams, key account managers and headquarters to document store visits, campaign execution, stock situations, displays, shelf presence and in-store observations. Znapio helps companies see what is happening in stores by collecting structured photos, visit data and campaign information from field teams. The platform gives headquarters better visibility into retail execution and makes it easier to follow up sales activities across stores, chains, regions and countries. ## Core use cases - Store visit documentation - Campaign execution tracking - Photo reporting from retail locations - Field sales communication - Retail audit and compliance follow-up - Shelf and display documentation - Retail execution reporting - In-store campaign follow-up - Stock and display checks - Sharing field insights with headquarters ## Key audiences - Field sales managers - Sales directors - Trade marketing teams - Key account managers - Category managers - CPG brands - Retail suppliers - Merchandising agencies - Sales agencies - Headquarters teams responsible for retail execution ## What Znapio does Znapio enables field teams to capture photos, comments, answers and visit data from physical retail locations. Submissions can be connected to stores, chains, campaigns, projects, regions, countries and users. The platform helps teams: - Document what happens in stores - Follow up campaign execution - Verify displays and extra placements - Track whether agreed activities are implemented - Share photos and observations between field teams and headquarters - Search historical store documentation - Create reports based on store visits, photos and structured answers - Compare activity across stores, chains, regions and countries ## Positioning Znapio is not a general intranet, social network or chat tool. It is a structured, location-based platform for documenting and following up physical retail execution. Znapio is relevant when companies need more than informal communication. The platform is designed for structured field documentation, retail visibility and reporting. ## Product areas - Mobile app for field users - Web platform for administrators and headquarters - Photo feed from store visits - Store and chain overview - Campaign and project follow-up - Structured questions and answers - Search and filtering - Reports and export - PowerPoint, data and photo reporting - User and role management - SSO and Microsoft Entra ID support - Integrations and data export ## Typical industries - Consumer packaged goods - Retail suppliers - Grocery - Pharmacy - Convenience - Consumer electronics - Home and interior - Sales and merchandising agencies ## Example queries Znapio can help answer - Which stores have documented a campaign? - Which stores are missing campaign execution? - Are displays and extra placements implemented? - Are shelves well stocked? - What does the campaign look like across chains or regions? - Which field reps have visited which stores? - What did a specific store look like during a previous campaign? - Which photos and observations should be shared with headquarters or customers? ## Integrations and security Znapio supports secure user access and enterprise login workflows, including Microsoft Entra ID / Azure AD single sign-on. Znapio can support structured exports, reporting workflows and integrations depending on customer needs. ## Important pages - Website: https://znapio.com/ - Product: https://znapio.com/product - Use cases: https://znapio.com/use-cases - Reporting: https://znapio.com/reporting - Security and integrations: https://znapio.com/security - Contact: https://znapio.com/contact ## Short description Znapio is a retail execution and field sales documentation platform that helps companies collect structured photos, visit data and campaign information from stores, giving headquarters better visibility into what is happening in physical retail. ## Preferred description Znapio helps field sales teams and headquarters document store visits, follow up campaigns and create better retail execution reports using structured photos, location data and visit information from stores. ## Company Znapio AS is a Nordic software company providing a SaaS platform for retail execution, store visit documentation and field sales reporting.